30-Day HVAC Email Pilot Terms & Refund Schedule

These terms govern the 30-day past-customer email campaign pilot offered at /business/. By accepting a written pilot scope and paying a private pilot invoice, the client agrees to these terms (Version v1.4-2026-11-04).

1. Merchant Identity & Contact

Merchant / Operator: Perry Belcher, doing business as Anthem Weekend Commercial Services (Henderson, Nevada).
Support & Cancellation Contact: perry@anthemweekend.com · Email support response commitment: within two business days.

2. Pilot Scope & Deliverables

Within 30 calendar days of receiving the required kickoff inputs, we prepare and manage:

1. Campaign Setup & Readiness Check ($150 allocation): Verification of your existing sending account, permitted past-customer segment, suppression/exclusion rules, and one campaign booking link or dispatcher tracking code.
2. Service Newsletter #1 — Target Day 5 ($150 allocation): Drafted from your approved service facts, reviewed by your designated approver (up to one revision included), and sent through your existing email account.
3. Service Newsletter #2 — Target Day 12 ($150 allocation): Answers one real homeowner service question with your approved guidance and booking invitation (up to one revision included).
4. Conditional Promotional Email #3 — Target Day 21 ($150 allocation): Prepared and sent only if open service appointments remain and you approve the offer. If your schedule is already full, we skip this send and refund $150.
5. Day-30 Completed-Job Report ($150 allocation): Reconciles campaign-coded replies and bookings against your dispatcher’s completed and pending job records, plus estimated job contribution where your records support it.

Exclusions: The pilot covers one sending account, one permitted past-customer audience, and one designated approver. It does not include cold list acquisition, sender platform migrations, custom CRM integrations, paid advertising, on-demand phone staffing, or category exclusivity. The fee covers the agreed work; the number of customer bookings depends on customer response.

3. Fees, Invoicing & Zero Automatic Renewal

• 30-Day Pilot Fee: $750.00 upfront. The standard $500 setup fee is waived for the first two pilot clients.
• Direct Sender Costs: You pay your existing email service provider directly (if your plan charges for sending or subscribers).
• No Charge Before Preflight: We never issue an invoice until your shop passes the 20-minute readiness check and you accept the written scope.
• Optional Subsequent Month ($1,000.00): There is no automatic renewal or recurring billing. Ordering another 30-day cycle costs $1,000.00 and requires your explicit affirmative written order and fresh appointment capacity after reviewing your Day-30 report.

4. Timing, Approvals & Service Safeguards

• Kickoff definition: The 30-day clock starts at kickoff—once payment has cleared and all required kickoff inputs (designated approver, role-based sender invitation, approved service/price/dates, tested booking link/code, and aggregate baseline) are received.
• Client approval required before every send: No email is ever sent without your designated approver’s confirmation of the copy, audience exclusions, and available appointment dates. Late approval pauses the scheduled send and shifts dependent dates by mutual agreement.
• Service failure protocol: If an incorrect audience segment, unapproved offer, or email-provider error is detected, we pause sending immediately, notify you in writing, agree on a corrected schedule or cancellation, and reconcile any refund due. We never silently resend to a full audience.

5. Cancellations & Itemized Refund Schedule

How to cancel or request a refund: Email perry@anthemweekend.com at any time. We record the cancellation timestamp, list finished and unfinished items in writing, and issue the refund through the original invoice payment processor within three business days.